The funny thing about memes is that they tend to have a life of their own. If you’ve ever shared any kind of meme in the past, you would notice that they have an internal logic that presents information in such a way that it transcends social groups and contexts.

In other words, they remain funny for a long time regardless of the fact that you have sliced and diced or swapped out the internal message they contain. If you don’t believe me, just look at the meme of Game of Thrones lead character saying “One does not simply…” and he is making an “O” gesture with his fingers.

You can apply all sorts of context and all sorts of meanings into that meme but it will continue to be effective. Its effectiveness really depends on people’s familiarity of the character as well as the emotional resonance of the message being carried by the meme.

This is why it’s been around for so long. And believe it or not, Montparnasse artists can tell you quite a lot about the effectiveness of memes. It really all boils down to two things: message selection, and message variability.

In other words, when you create a meme, the starting picture must be so easy to understand and so easy to approach regardless of where in the world you come from. Even if you haven’t seen Game of Thrones, you can still have some sort of emotional connection with the message. That’s why League of Legends memes are so important.

It’s not just a question of being funny. It’s not just a question of letting people who play the game all day every day understand that you also are addicted to the game. Anybody can do that. Instead, effective League of Legends memes reflect a lot of the artistic license of Montparnasse artists. They show a range of imagination. They show focus on message. They also show a focus on context. Context is crucial. I know, it’s not popular. It’s definitely uncomfortable for a lot of people. Context can make or break your deal. This is the key.

If you get the context straight, your meme regardless of how simple, or basic or even ugly it looks, will probably continue to stick around for a long, long time to come. That’s how you should size up memes regardless whether they’re League of Legends memes or not. It all boils down to durability. And a lot of durability can be traced to the psychological state and realities of people consuming such materials.

When it comes to navigating the psychological internal landscape of people, nobody’s got that down like the science that Montparnasse artist or French impressionists.